We all update ourselves as we grow older, fitter, smarter, or even as the climate changes. What we wore as a teenager most probably looks terrible on us at 30 (bell bottoms and crop tops – shudder!) we are the same person, we speak the same and we feel the same but overall we’re now…
The term “above the fold” came about from that black and white news print thing that our parents read at the breakfast table. Simply put it, it is the information that is always visible when a newspaper is folded in half and lay out in front of you.
The very same term is used on…
Pantones are colours – They work the same as paint charts that you use to select a colour for your home. In fact, they pretty much work for the same reasons as well! When you go to paint a wall in your house, you want to choose a colour that works with the house and…
Cost is always a factor in branding. A lot of people think that spending thousands on their logo doesn’t seem legit, it’s just someone’s drawing right? Anyone can do it, surely? It’s the one thing that I try to get people to understand, the value in what a great logo and brand can do for…
We’ve been working with one of our favourite clients at the moment on creating some moodboards for a very large company in Australia.
But what is a moodboard? Well simply put it’s a fancy collage of images that help to create the “mood” for a particular project. We use them for setting the mood for…
