“Keep calm and let the universe take you where you need to be while you let go of how you get there” Jim Carey, smart dude! and incredibly true especially when it comes to branding.

First rule of brand club is – Don’t rush, good things take time, if it doesn’t feel right, chances are it isn’t. Remember that your ideal customers are looking for that ONE thing that dances on their emotional need to buy / shop / purchase YOUR goods, so don’t feel pressured if it’s taking logner than you thought to define who you are, because when you are clear, you will know (and your designer will too)