Rebranding, the first steps to a new look

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We all update ourselves as we grow older, fitter, smarter, or even as the climate changes. What we wore as a teenager most probably looks terrible on us at 30 (bell bottoms and crop tops – shudder!) we are the same person, we speak the same and we feel the same but overall we’re now…

Above the fold, are you workin’ it?

abovethefold

The term “above the fold” came about from that black and white news print thing that our parents read at the breakfast table. Simply put it, it is the information that is always visible when a newspaper is folded in half and lay out in front of you.

The very same term is used on…