A new brand for the island of Niue


We’ve been working on something quite special these past 2 months and it’s still very much a work in progress, however we’ve been granted permission to share the final logo design with you while the actual business is being built.

“Humu Island Retreat” is a wonderful new retreat-style hotel being built on the island of…

oob expand over the ditch


Congratulations to one of our longest running clients, oob organic on a win with Coles Supermarkets in Australia.

Here’s the article taken from stuff.co.nz:

OOB, the award-winning organic berry and icecream company from Northland, has just taken another major step in its export strategy.

The first OOB organic frozen blueberries and mixed berries have just…

Rebranding, the first steps to a new look


We all update ourselves as we grow older, fitter, smarter, or even as the climate changes. What we wore as a teenager most probably looks terrible on us at 30 (bell bottoms and crop tops – shudder!) we are the same person, we speak the same and we feel the same but overall we’re now…

Above the fold, are you workin’ it?


The term “above the fold” came about from that black and white news print thing that our parents read at the breakfast table. Simply put it, it is the information that is always visible when a newspaper is folded in half and lay out in front of you.

The very same term is used on…