Chilando Mexican

Mexican food is one of New Zealand’s growing trends and Chilando Mexican Taqueria is establishing itself as the head honcho. With several stores around the country it boasts a delicious range of Mexican styled street food to satisfy your cravings.

Brandwagon was key in the design of this entire brand. From logo design concepts, through to packaging and shop design, Brandwagon created a brand identity that focused on the fun and excitement of modern day Mexico. The wood styling’s were used to represent that street culture of the city while the hand-drawn Mexican icons were to bring in that “Fiesta Feel” that Mexico is famous for.

This brand was created from a simple fifty word brief and gave Brandwagon a chance to fully showcase their skills over a wide range of media and marketing materials – it’s a project to be mucho proud over.

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