This season's fashionable food item is frozen yoghurt. Yogorino is one of the many shops opening up in Auckland that offers a delicious range of naughty and nice treats to go with delicious "froyo"
Brandwagon was in charge of coming up with a suitable logo design and full brand identity to make it stand out from the rest. The point of difference was in the name – Yogorino – every spoonful is full of delicious Italian made frozen yoghurt. The client wanted to stay away from traditional Italian themes, wanting to see bright colours everywhere. So Brandwagon's creative team focused more on the spoonful of goodness which lead them to the logo design with spoons. This simple design was then implemented throughout the store from yoghurt cups to wrapping the froyo machines.
The most exciting, and probably the most creative, element in the store is the giant spoon chandelier which was a creative collaboration between Brandwagon and Rachel from FOLD. It is a fabulous talking point for customers.