For those of you who don’t know, Brandwagon was originally “polish design” for the first year of business. It did well, but we felt it wasn’t quite right and one of the reasons was, we didn’t really know who our ideal clients were! Most creative businesses start out by doing everything and anything they can…
We all update ourselves as we grow older, fitter, smarter, or even as the climate changes. What we wore as a teenager most probably looks terrible on us at 30 (bell bottoms and crop tops – shudder!) we are the same person, we speak the same and we feel the same but overall we’re now…
The term “above the fold” came about from that black and white news print thing that our parents read at the breakfast table. Simply put it, it is the information that is always visible when a newspaper is folded in half and lay out in front of you.
The very same term is used on…
Pantones are colours – They work the same as paint charts that you use to select a colour for your home. In fact, they pretty much work for the same reasons as well! When you go to paint a wall in your house, you want to choose a colour that works with the house and…
