Getting yourself a decent, well thought out and well designed brand is not as simple as commissioning a designer to make one for you. If you go in with nothing more than a business idea, you are bound to shy away from the sweet spot and spend thousands of dollars on it in the process.
Every year, our radio waves are surveyed by TNS Group for the purposes of our Radio Media Agencies to see which regions they are most liked in. It was clear to me when I was asked to help out at MediaWorks Radio for a freelance contract for 2 weeks that this was a huge deal…
We’ve been working on something quite special these past 2 months and it’s still very much a work in progress, however we’ve been granted permission to share the final logo design with you while the actual business is being built.
“Humu Island Retreat” is a wonderful new retreat-style hotel being built on the island of…
For those of you who don’t know, Brandwagon was originally “polish design” for the first year of business. It did well, but we felt it wasn’t quite right and one of the reasons was, we didn’t really know who our ideal clients were! Most creative businesses start out by doing everything and anything they can…
We all update ourselves as we grow older, fitter, smarter, or even as the climate changes. What we wore as a teenager most probably looks terrible on us at 30 (bell bottoms and crop tops – shudder!) we are the same person, we speak the same and we feel the same but overall we’re now…
Pantones are colours – They work the same as paint charts that you use to select a colour for your home. In fact, they pretty much work for the same reasons as well! When you go to paint a wall in your house, you want to choose a colour that works with the house and…
We have been working with the lovely team from Cassia for the past 2 months to create a new brand that not only stands out but also has some connections to it’s sister restaurant “Sidart”. Here is a fantastic artciel in the NZ hearld pre opening (which happens to be today so please do get…
Cost is always a factor in branding. A lot of people think that spending thousands on their logo doesn’t seem legit, it’s just someone’s drawing right? Anyone can do it, surely? It’s the one thing that I try to get people to understand, the value in what a great logo and brand can do for…
“Keep calm and let the universe take you where you need to be while you let go of how you get there” Jim Carey, smart dude! and incredibly true especially when it comes to branding.
First rule of brand club is – Don’t rush, good things take time, if it doesn’t feel right, chances are…
Well here it is, the very first post on our BRAND new website!
I hope to be able to use this brand blog as a means of being able to express our passion for what we do, give you all some advice from the team and industry and of course tell you what we’ve been…
